The opening and closing ceremonies at the Nasdaq Market site in New York is a platform to generate exposure for a company and the ceremonial bell itself was a handmade and vintage item that was made by the online marketplace, Etsy. A small group of shop owners like Anna Donado, Juan Donado, Liz Carlis and others from the online marketplace were invited to set up a marketplace in the Times Square. And the other sellers joined the group via online through the sellerbration hash tag. Even though the company has grown to bigger heights, the importance given to the sellers is never lost. One of the shops on Etsy called the Designosaurs was a startup started by Dendy and her friends, they tweeted to the online market place and the company re-tweeted them, and the store received ten thousand views within a single day. Now in Brighton, Dendy is the captain with seven hundred Etsy sellers. The main aim of the online marketplace is to build a community that paves way for the artisans to sell their handcrafted and handmade items to the customers in the local and global market.
Setting up a shop in Etsy is very simple, so the sellers have to pay twelve pounds for each listing and if there is a sale they have to pay 3.5 percent as a commission fee. Earlier the company was considered as an American website, thus the company decided to introduce multiple currencies so that the buyers can check out for their local currency and purchase the craft.